SEO & performance marketing headhunting by an
ex-search marketer.

Edge Marketing is an Australian marketing agency on the Gold Coast.

Co-founder Rohan Dwyer was looking for a Head of SEO who could take ownership of the agency’s SEO department, shape its SEO proposition and drive the service line forward.

Reboot is an independent digital marketing agency specialising in Search, Digital PR and Paid Media.

Our relationship with the agency developed over seven years, meaning we were able to support the business as its hiring requirements evolved.

That included finding specialist practitioners across SEO and Paid Media, commercial Growth hires and, eventually, senior leaders capable of taking significant responsibility for the direction and operation of the agency.

As the business grew, the hires became increasingly strategic.

Two searches in particular would ultimately help shape Reboot’s senior leadership team: Director of Growth and Director of Operations.

Mediavision is an established independent digital agency, working with ambitious brands across Search and digital performance.

Having built a successful agency and strong client base over more than a decade, the business was ready to put greater senior ownership around growth.

Until this point, responsibility for winning new business and growing the agency had been shared across the senior team. The next stage required someone who could take proper ownership of it.

This wasn’t simply about hiring a salesperson.

Mediavision wanted someone who could work across the entire agency, bringing together sales, new business, marketing, positioning and brand visibility into a coherent growth strategy.

Tacomi is a specialist Search agency with deep expertise across SEO, technical SEO and the evolving AEO landscape.

We had already been working with founder Chad Conlon and the team when they approached us about one of the most important hires they were about to make to date.

The agency was already operating at a very high technical level, but Chad remained heavily involved in the day-to-day. The next stage of growth required someone senior enough to take genuine ownership from him, without compromising the quality of work that had helped Tacomi build its reputation.

NOVOS is a specialist eCommerce Search agency, helping ambitious retailers and challenger brands drive organic growth through SEO, Digital PR, content and wider Search.

Its eCommerce focus is fundamental to the business – it’s not a generalist agency with an eCommerce offering. Years of specialisation have created a highly knowledgeable team capable of solving increasingly complex Search challenges across platforms, markets and categories.

That makes NOVOS an exciting place for ambitious Search marketers – and a challenging place to recruit for. But that’s what I do.

Vervaunt is a specialist eCommerce consultancy and performance marketing agency, working with ambitious DTC, retail, fashion and luxury brands including Dr. Martens, PANGAIA, The Frankie Shop, Osprey, Paul Smith, Mulberry, A.P.C. and Sunspel.

Its expertise spans Paid Search, Paid Social, Shopping, Affiliates, Creative and wider eCommerce strategy, but what really sets Vervaunt apart is the depth of its approach.

Rather than simply managing media budgets and reporting on ROAS, its consultants get under the bonnet of each business – understanding its commercial objectives, customer journey, technology, margins, inventory and wider eCommerce strategy to make better marketing decisions.

That depth requires a particular calibre of person.

MNC is a specialised, DTC eCommerce-focused agency with more than 30 years’ experience helping fast-growth challenger brands scale through full-funnel, channel-agnostic performance media strategies.

Alongside its primary media offering, MNC has expanded through Club and Ventures, creating a wider ecosystem designed to support challenger brands at different stages of their growth. Their offer spans from performance marketing strategy through to VC investments for brands.

At the point that we began working with MNC, the business was entering a particularly exciting period of accelerated change.

It had recently acquired one of our longstanding clients, a specialist eCommerce growth consultancy, as part of a move to further strengthen its digital capabilities.

With the business evolving, MNC was ready to strengthen its senior leadership team, bringing in genuine C-suite powerhouses capable of helping shape the agency’s next chapter.

We were introduced to MNC Partner Joe Benn following a strong referral from a longstanding Withfrontier client. From there, we worked closely with Joe and Head of Talent Hattie Ward.

What started with one senior search developed into a relationship spanning around 12 months and a series of strategically important appointments.

Market My Market is a high-growth US digital marketing agency specialising predominantly in Search marketing for legal, medical, veterinary, home services and other highly competitive service-based sectors.

With more than 200 clients and having doubled in size over a short period of time, the opportunity was huge. But, by their own admission, that pace of growth also created challenges.

We were initially introduced to CMO Guido Tebano through Valeria Nunez, a previous client of ours. That led to an introduction to Chief of Staff Erin Gough, who we worked closely with across all three searches.

What started with one particularly difficult senior hire quickly developed into a much broader recruitment partnership.