CASE STUDY

From First Hires to Future Leaders

We’ve worked with NOVOS for seven years, since the agency’s inception, helping recruit a number of founding members – several of whom have since progressed into C-suite positions.

Since then, we’ve placed 35 people across SEO, Digital PR and Client Services, helping NOVOS build the specialist teams behind one of the UK’s leading eCommerce SEO agencies.

The agency has grown, the roles have evolved and eCommerce Search has changed significantly.

But the hiring challenge has remained the same: NOVOS sets an exceptionally high bar, and our job is to find people who can meet it.

Client
NOVOS
Industry
Role
SEO, Digital PR & Client Services, from Executive through to Director level
01

The Client

NOVOS logo
Industry:

NOVOS is a specialist eCommerce Search agency, helping ambitious retailers and challenger brands drive organic growth through SEO, Digital PR, content and wider Search.

Its eCommerce focus is fundamental to the business – it’s not a generalist agency with an eCommerce offering. Years of specialisation have created a highly knowledgeable team capable of solving increasingly complex Search challenges across platforms, markets and categories.

That makes NOVOS an exciting place for ambitious Search marketers – and a challenging place to recruit for. But that’s what I do.

02

The Challenge

Building an elite eCommerce Search team.

The fundamental challenge when recruiting for NOVOS is the calibre of the people already working there.

After years at the forefront of eCommerce SEO, NOVOS needs people who can operate at that level. Strong SEO knowledge is a given; we look for genuine eCommerce Search experience across DTC brands, platforms and technical environments, from Shopify and BigCommerce to complex and headless builds.

Candidates also need to understand how SEO, content, Digital PR and authority work together to drive commercial growth, while being client-facing and commercially minded enough to communicate strategy, challenge stakeholders and build trusted relationships.

Finally, they need to be curious, adaptable and comfortable working in a fast-moving environment.

Whatever the role, from SEO Executive to Account Director, the question is simple: can this person genuinely add something to a team already operating at the top of their game?

03

How We Got to Work

Having recruited for NOVOS since its early days, we’ve developed a clear understanding of the people who thrive there.

Our searches go beyond job titles, focusing on the complexity of candidates’ experience, their eCommerce understanding and their ability to connect technical expertise with commercial outcomes. For Digital PR, that means understanding how coverage and links contribute to wider organic growth.

Across every discipline, we assess communication, commercial thinking and client ability – whether candidates can explain their thinking, challenge sophisticated clients and contribute while continuing to learn.

After seven years, we know NOVOS’s culture and standards inside out, allowing us to identify not just people who interview well, but those who can genuinely thrive and build a career there.

04

The Result

Over seven years, we’ve placed 35 people across NOVOS’s SEO, Digital PR and Client Services teams, from junior specialists to senior and leadership roles.

The strongest measure of the partnership, however, is what happens after the placements. Several of the founding team members we helped recruit have progressed with the business, with some now holding C-suite positions.

For us, that’s the value of a long-term recruitment partnership: understanding the business well enough to find people who can grow with it.

7 years. 35 hires. From helping build the founding team to seeing some of those hires become NOVOS’s new leaders.

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year partnership
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people placed
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disciplines covered
05

Facing a similar hiring challenge?

We specialise in recruitment across SEO & AEO, Paid Media, Digital PR, Growth Marketing, eCommerce and SaaS Marketing.

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