CRM Manager for luxury independent female fashion brand in London

Posted 2 years ago

An independent luxury fashion brand in London is on the hunt for an experienced CRM Manager.

This is an exciting opportunity to join a highly-regarded, independent, luxury female fashion brand in the heart of London.

On a mission to deliver exquisite luxury fashion that is attainable for all, this is a brand that is adored wide selection of A-Listers.

The role

They are looking for an experienced and proactive CRM Manager to join their established team in order to help further their impressive digital and brand growth.

As a specialist, the ideal candidate will plan and execute best-in-class customer experience, increase loyalty and drive additional revenue from their existing customer base.


  • Day-to-day management of email marketing, from strategy and execution through to reporting on performance.
  • Ownership of all customer facing communications, including post-purchase comms, SMS, inserts etc
  • Devise and execute a strategy for on-brand automated campaigns, which is something they aren’t doing right now.
  • Overseeing all ‘broadcast’ campaigns for their two brands (including campaign setup within Klaviyo)
  • All strategy and work must be geared toward key KPIs and metrics, and you’ll constantly be reporting on progress.
  • Build out a CRM plan of action that will feed into wider business objectives.
  • Work closely with the eCommerce team to drive strategy to obtain more first party data to grow the database and effectiveness of campaigns.
  • Collaborate with the wider eCommerce team to plan the roll out of a multi-brand loyalty / VIP program
  • Report back on the value of their customers – helping the business to understand the Customer Lifetime Value, repeat purchase rates in different markets and other key customer traits and behaviours.
  • Develop CRM report to be sent to SLT and relevant teams monthly

About you

  • Three years of experience working at a dtc luxury ecommerce brand (ideally).
  • Experience working with Klaviyo is desirable but not essential.
  • Hands-on experience of building email campaigns essential.
  • Experience or exposure to a loyalty program (knowledge of key workings).
  • Good understanding of core digital marketing channels (paid channels, email, SEO).
  • Good hands-on experience with analytics tools and drawing trends and insights.


Up to 55k plus perks.


London. Will need to be in the office 3-4 times a week in the beginning.

In order to apply for this role, please email



To apply, email me at