CASE STUDY

Five Years. One Trusted Partner.

We’ve worked with Heal’s for the past five years, supporting the business across a range of hires within its eCommerce, digital performance and creative teams.

During that time, we’ve worked closely with Head of eCommerce Mark Hammond, helping him find specialists across everything from eCommerce trading and Shopify through to performance marketing and graphic design.

Despite the roles requiring very different skillsets, we’ve maintained an average time-to-hire of just 15 days.

Client
Heal's
Industry
Role
Multiple: across trading management, Shopify-focused eCommerce management, web design and paid performance marketing
01

The Client

Heal's logo
Industry:

Founded in 1810, Heal’s is one of Britain’s most iconic furniture and interior design brands. For the past five years, we’ve partnered with Head of eCommerce Mark Hammond, supporting the growth of his digital team through specialist hires across eCommerce, performance marketing and design.

02

The Challenge

The interesting part of working with Heal’s has been that no two briefs have been quite the same.

An eCommerce Trading Manager requires a very different skillset to a Graphic Designer. A Shopify-focused eCommerce hire brings different technical requirements again, while Performance Marketing opens up an entirely different candidate market.

But there has been a consistent thread running through every search.

Heal’s is an established, design-led consumer brand, so technical capability alone isn’t enough. The people joining need to understand the commercial realities of eCommerce while also appreciating the importance of brand, customer experience and design.

For eCommerce hires, that has meant finding people who can combine platform and trading knowledge with genuine commercial thinking. For Performance Marketing, it has meant specialists who understand that acquisition ultimately needs to translate into profitable eCommerce growth. And for creative hires, the challenge has been finding people with the design quality to represent a brand with more than 200 years of heritage, while still understanding the demands of a modern digital retail environment.

Different roles. Different candidate markets. But the same requirement: finding people who can operate at the standard expected of the Heal’s brand.

03

How We Got to Work

Having worked in eCommerce environments during my previous career as a marketer, I already had an extensive network of strong eCommerce-focused marketers and digital specialists to draw from.

For each brief, we worked closely with Mark to understand exactly what he needed, then identified and approached the people within our network and the wider market who we felt were the strongest match.

The profiles naturally changed from search to search. A Shopify-focused eCommerce Manager required a very different background to an eCommerce Trading Manager, Performance Marketer or Graphic Designer.

But the approach remained consistent: understand exactly what Heal’s needed, identify the strongest targets and go for them.

Having worked with Mark and Heal’s for five years, that understanding has only become stronger, allowing each new search to get moving quickly.

04

The Result

Across our five-year relationship, every role we’ve worked on with Heal’s has been successfully filled, spanning eCommerce, trading, performance marketing and creative.

More importantly, we’ve consistently been able to move quickly. Across all those searches, the average time-to-hire has been just 15 days.

What started as support on individual hires has developed into a longstanding recruitment relationship with Mark and the wider Heal’s team. Five years later, we continue to work together whenever new requirements emerge across eCommerce and digital.

Five years. Multiple specialist hires. Every role filled. Average time-to-hire: 15 days.

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year partnership
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per cent of roles filled
05

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