How we filled Carmoola’s Niche SEO Role in 15 days via unique industry partnerships
How we helped a top national premium insurance brand fill a very tough role in just 15 days, and how we did it via our close ties with top industry communities.
A Perfect Match: Carmoola’s Niche SEO Role Filled in 15 days—& Victoria Yap’s Dream Job Secured via partnership with Women in Tech SEO
A Perfect Match: Carmoola’s Niche SEO Role Filled in 15 days—and Victoria Yap’s Dream Job Secured via our partnership with Women in Tech SEO
The Challenge: A Rare Blend of Skills Needed
Carmoola, a UK-based direct-to-consumer car finance lender with big ambitions, came to us with a brief that was as exciting as it was demanding: find a Head of SEO who could wear many hats. This wasn’t just about finding a solid SEO.
They needed someone who could navigate the complexities of a regulated space, was commercially sharp, technically sound, and strong on onsite SEO. Bonus points if the candidate had social search experience. Extra bonus if they could edit video.
A unicorn brief, in other words.
Our Approach: Activate the Right Community
In addition to traditional headhunting methods, I tapped into one of our most powerful recruitment levers: our close relationship with top industry communities like the Women in Tech SEO community. I reached out to founder Areej AbuAli, shared a refined version of the brief (plus some personal notes on the brand and opportunity), and within 24 hours, the role was circulating among some of the most specialised and switched-on SEOs in the industry.
At the same time, I continued my usual proactive outreach across our own candidate networks.
The Result: Seven Conversations, One Perfect Fit
Within a day, I had seven genuinely strong conversations lined up. But one name stood out.
Victoria brought exactly the right mix: seniority, technical and onsite SEO strength, strategic awareness of off-page and content, and—the clincher— she did have video experience.
After presenting her CV and profile to Carmoola, things moved quickly. From brief to offer, the entire process took just 15 days.
Why It Worked: Deep Sector Ties + Firsthand Experience
This was one of those moments where the stars aligned—but only because we knew where to look.
Being an ex-digital marketer helps me ask the right questions and understand what truly matters in a brief. But more than that, it’s our deep ties with specialist communities like Women in Tech SEO that give us a serious edge. When the right opportunity meets the right network, things move fast.
And for Victoria, it wasn’t just another job. It was the dream role she’d been holding out for.
In Summary
- Client: Carmoola
- Role: Head of SEO
- Key Challenges: Regulated sector, commercial mindset, technical depth, video editing
- Approach: Leveraged specialist community (WIT SEO) + proactive headhunting
- Result: Role filled in 15 days
